Creative Industries Fund NL
A governmental organisation that stimulates the creative industry in and outside of the Netherlands.
When the fund was set up in 2012, we were asked to design a cross media identity and create websites, annual reviews, invitations (and what not) accordingly.
When initiating the concept, we decided that a fund that stimulates design shouldn’t express any subculture; it should embrace all phenomena and design styles without interfering or taking a position. Neutrality is often translated as shapeless, colourless or static. We created a new rendition: neutrality through flexibility, movement and animation.