Atelier Néerlandais is a Paris-based platform for Dutch creatives and cultural entrepreneurs. The successor of Institut Néerlandais, Atelier Néerlandais began its role of stimulating Dutch creativity in the home of fashion, baguettes and chansons in 2015. Ready to communicate to a bilingual public, the identity is based on language and movement – online and offline.
The organization is a place in which creativity can flow and do its own thing, something expressed in the design concept. The key focus was language, which already played an integral role in the atelier’s communication. Since the company itself is in the background, the logo and branding are minimized to their most basic forms: a textual logo and typeface in black and white. Almost a non-identity.
We started with a Dutch typeface, Nobel, which was designed in the 19th century. Modernizing it by developing a new ‘a’, we added an outline version and renamed the new font Nobelle – a French ode to the Dutch original.
Like helium balloons, letters float almost weightlessly, gently colliding and influencing each other’s positions. The subtle movements were integrated into the website and company e-mail signatures.